09th March 2011
Many academics writing about the marketing discipline make a distinction between (a) “image" ads focused on creating visibility and goodwill and (b) “informational" (or “reason why") ads designed to motivate readers to buy a product or service. This schoo...
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20th November 2009
It originated with land surveyors who made distinctive marks-called "benchmarks"-on rocks, walls or buildings to use as reference points for their topographical surveys. Today, as adapted for business usage, the term "benchmarking" refers to the baseline ...
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20th November 2009
If you're in marketing you need to be creative. It's in the job description. Those in marketing are continually expected to produce new and innovative ideas on command for the corporate good.
For professional marketers, ideas represent solutions. I onc...
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11th November 2009
by Eric Hutchinson
Experience has shown that there are a number of commonly made
mistakes that can seriously impair the success of an investment portfolio.
Successful investing is rooted in investment principles that have been proven over time i...
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09th November 2009
Change might be inevitable, but these days that inevitability seems to come at an increasingly rapid pace. The world of financial services marketing, for example, no longer changes in a series of small incremental shifts, but rather seems to completely re...
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09th October 2009
Marketing is more art than science and, as such, provides marketers a lot of latitude in what they can do. In all cases, however, what's important is to focus resources on those things that will effectively support the sales process and help create greate...
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